Biting Questions With Joanne Lundy, Director Canada, Discover the World
Joanne with her son Chris after completing a recent half marathon
were you born?
have you been in the business?
I hate to tell you… but my 1st job in the industry was
people work for you?
have 14 here in Toronto. Discover the World actually has offices in over 60
countries around the world.
the best part of the job?
I like the international diversity, repping airlines, hotels, car rental
firms and touching the industry from so many angles.
you want to be as a kid?
I’ve always been fascinated by travel and remember spending my high
school geography classes planning trips.
st ever job? Other than berry picking when I was 13? (laughs) I worked as an
usher in a movie theatre in Victoria.
the scariest thing you’ve ever done?
For me, there’s 2 kinds of scary: financial -
as when I made the leap to leave Canadian Airlines and go out on my own in ’93
and the physical - as in travelling overland to Afghanistan, Iran and Nepal
when I was 18.
your favourite airline?
That’s a loaded question! (laughs) Can we skip that question?
in Kenya. The cottages are absolutely breathtaking.
people not know about you?
I love to dance – tango, salsa, anything. It’s a great way to meet
people when you travel. When I pack, the 1
st things I pack are my
were you happiest?
many happy moments… I’m very happy right now. To be healthy and do what you
enjoy and have wonderful family and friends - that’s happiness.
skill or talent do you admire in someone
? Creativity – I love to be around people who
have a different take on things.
anything you won’t eat?
I don’t think I could eat insects.
at the top of your bucket list?
I’ve travelled a lot, but I’d like to visit New Zealand and Australia.
a brush with fame?
few, but probably the most thrilling, when I was a young girl, coming within a
few feet of the Beatles. The screams were deafening! (Not just my screams...
all the girls were screaming)
you spend your frequent flyer points?
your greatest extravagance?
Tango shoes. They are the most beautiful shoes, ever.
you most admire in the industry?
Bruce Poon Tip, for building his company, ethically.
you stay fit when you travel?
I’m a runner.
could change one thing about the industry what would it be?
People have to be so agile and
versatile today, the booking channels and air pricing are changing so quickly.
It’s about adapting, because I don’t think it’s changeable.
could sit next to anyone on a long-haul flight, who would it be?
Douglas Coupland. He’s a writer who
looks at things differently.
kind of car do you drive?
have a favourite charity?
you hope to be doing in 10 years?
I hope to have a little more personal time and I hope in some sense to
still be involved in the industry, perhaps on a part time basis. Retirement? I
haven’t got time to make those plans yet!
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