Ritz-Carlton Is Going Yachting

Bruce Parkinson, Open Jaw

For the first time, a luxury hotelier will try to replicate its service and style on the water.

Ritz-Carlton has announced it has commissioned three 190-metre vessels, each featuring 149 suites and accommodating up to 298 pax. The first yacht is scheduled to take to sea in Q4 2019.

Named The Ritz-Carlton Yacht Collection, the venture represents a unique foray into the cruise industry for a luxury hotel operator, and will make parent company Marriott the only provider of luxury accommodations both on land and at sea.

"The Ritz-Carlton Yacht Collection will have a distinctive personality and the vessels are sure to be true stand outs in some of the most glamorous ports around the world," said Herve Humler, Ritz-Carlton President & COO.

"This unique combination of yachting and cruising will usher in a new way of luxury travel for guests seeking to discover the world in a relaxed, casually elegant and comfortable atmosphere with the highest level of personalized service."

Ritz-Carlton says itineraries are being developed “with an intent to combine the lifestyle of The Ritz-Carlton's luxury resorts and the casual freedom of a yachting vacation.” Voyages will range from seven to 10 days.

The first ship will cruise a wide variety of destinations depending on the season, including the Mediterranean, Northern Europe, the Caribbean and Latin America. The smaller size of the vessel will make calls possible at smaller ports such as Capri, Portofino, St. Barths and the old town of Cartagena.

The Ritz-Carlton yachts will feature a restaurant by Sven Elverfeld of Aqua, the three Michelin-starred restaurant at The Ritz-Carlton, Wolfsburg; a signature Ritz-Carlton Spa; and a Panorama Lounge and wine bar.

Additionally, the yacht will offer curated excursions through collaborations with local chefs, musicians and artists, allowing guests to experience the locations in experiential ways, both onboard and ashore. 

Reservations will open in May 2018. 

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years.





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