Crystal Launches Updated Agent University, Resource Centre
Bruce Parkinson, Open Jaw
Crystal has announced a newly enhanced Partner Resource Center and updated Travel Agent University.
Crystal says the Partner Resource Center, formerly the Travel Agent Center, has debuted with an enhanced aesthetic platform, improved functionality and a comprehensive collection of materials and tools. The new platform caters exclusively to partners seeking to expand their Crystal business, providing access to:
Training videos and webinars
Sales and marketing kit
Crystal news and media center
Personalized URL services
Travel documents and forms portal
Crystal sales team bios and backgrounds
Travel partner fares
In addition to the Partner Resource Center, travel professionals can increase their Crystal expertise through enhanced training modules via the Travel Agent University.
The modules have been completely redeveloped to accurately represent the distinctive attributes of each brand experience across Crystal’s luxury portfolio, including Ocean, River, Yacht Expedition and Air.
The first three modules – Crystal’s Multi-Brand experience (a high-level review of All Things Crystal), Crystal Ocean and Crystal River – will launch next week. The Yacht Expedition and Private Jet Journeys modules will launch in the weeks to come.
“Our commitment to empowering our travel partners to grow their luxury business is stronger than ever, and we are happy to continue investing in the best tools to lead everyone to success,” says Carmen Roig, Crystal’s SVP of marketing and sales.
“As Crystal’s own portfolio of luxury travel experiences grows, it affords an unprecedented opportunity for partners to reach new clientele with vacation options tailored to their interests.”
Crystal launched its new Elite Partner Program in December, offering tiered levels of rewards for specified sales marks, including custom direct-mail campaigns, free cruises and enhanced commissions.
“We greatly value our relationships with our travel partners, and appreciate the extensive time and effort they put into growing their business. It makes complete sense that the best way to help them continue to succeed is to properly equip them from the start, and reward their achievements,” Roig adds.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.