Cruise Strategies To Represent Saga Cruises In Canada

Bruce Parkinson, Open Jaw

Cruise Strategies Ltd. will represent England-based Saga Cruises as the company enters the Canadian market for the first time. The representation is in partnership with David Morris International of Dallas, Texas.

Saga Holidays was founded in 1951 and offers worldwide travel experiences to over 210,000 travellers annually. Saga Cruises, which celebrates its 20th anniversary this year, offers mature, retired or semi-retired cruisers a traditional British cruise experience with contemporary feel and personalized service aboard smaller boutique-style ships able to visit out-of-the-way harbours. 

Saga Cruises has selected DMI to represent its cruise division in the North American market and DMI has in turn selected Cruise Strategies as its Canadian partner.

“We are demonstrating a sincere commitment in entering the Canadian market and chose the best partner possible to help us with that in Cruise Strategies and Vanessa Lee and her team,” said Marilyn Conroy, DMI’s Executive Vice President.

“We know that this will take time and effort and we are certain that Canadian agents and their clients will see that our remarkable product delivery, value-priced cruises and competitive commissions will be a springboard to increasing support in this market.” 

“We are delighted to once again be working with our friends at DMI in the States and extremely pleased to join with them in offering Saga Cruises to Canadians,” says Vanessa Lee, Cruise Strategies president and CEO.

“These new ships will fill a void in the market for those seeking a certain onboard atmosphere, British hospitality and diverse itineraries. These smaller ships are also in demand for the port collector clients of our retail partners and we feel single guests will embrace this brand with its dedicated program and no supplement pricing.”

Lee says Canadian agents should expect more news in the coming weeks.

“We will be announcing various initiatives shortly to showcase the product to the Canadian retail professional along with marketing plans, brochures, commission levels ranging from 13-15% and other agent-friendly sales tools.”

The news comes as Saga has begun an aggressive expansion program with its first new ship, Spirit of Discovery, setting sail in July 2019 and a sister ship, the Spirit of Adventure to be delivered in August 2020.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.




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