MSC’s New Digital Personal Assistant To Launch On Bellissima

Kerry Sharpe, Open Jaw

MSC Cruises has announced that its new digital personal assistant -- dubbed Zoe -- will be rolled out on the MSC Bellissima as part of the continued evolution of the cruise line’s ‘MSC For Me’ program, first introduced last year.

The announcement was made during MSC Cruises’ CEO Gianni Onorato’s keynote address at the 12th annual CLIA Conference, as he discussed the significance of technology in the cruise industry.

“As a family-owned company with over 300 years of seafaring heritage, it is a maritime tradition to involve the female members of the family in key events and developments,” commented Onorato. “Zoe is a family name as well as being a name that is internationally recognized and easy to pronounce no matter what language a guest speaks. Choosing a family name was a way to combine tradition with our continued focus on innovation.”

Developed in partnership with HARMAN International, the device is being designed specifically for use in the staterooms on board and will be available in seven languages: English, French, Italian, Spanish, German, Brazilian Portuguese and Mandarin. The primary objective of Zoe is to provide guests with a simple way to learn information from their stateroom that they would traditionally ask in person at the Guest Relations desk. 

Onorato also revealed that the next innovations to be introduced will include a more personalized one-to-one customer engagement powered by AI and machine-learning, ‘smart cabin,’ of which the Digital Assistant is the first step, as well as robotic entertainment.

Kerry Sharpe

Kerry Sharpe Columnist

Having worked in travel for the last 16 years, Kerry has experience covering the industry as media, as well as being under its lens when she worked for Thomas Cook, TravelBrands and itravel2000. A new mom, Kerry recently returned to the workforce and when she’s not chasing after her daughter, you’ll see her out and about covering industry events alongside her new BFF Tina the Travel Agent.




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