Cruise Strategies To Introduce Riviera River Cruises To Canada

Bruce Parkinson, Open Jaw

Cruise Strategies Ltd. has announced a new partnership with David Morris International (DMI), headquartered in Dallas, Texas and Riviera River Cruises, a British company with offices in Fairfield, CT, as the river line enters the Canadian market for the first time.

Founded in 1984, Riviera currently has a fleet of 11 river ships cruising throughout the heart of Europe. Unique eight to 15-day itineraries have been developed for all the major rivers:the Douro, Rhône, Saône, Moselle, Rhine, Main and the Danube. 

Riviera has selected DMI to represent its cruise division in the North American market and DMI has in turn selected Cruise Strategies as its Canadian partner. To meet the demands of its current market and to expand into North America, Riviera has added two new ships to its fleet in 2018 (MS Robert Burnsand MS Douro Splendour) and two more will be launched in 2019 (MS George Eliotand MS William Wordsworth).

“We have introduced more than 100,000 people to river cruising in Europe in the last five years” stated Ben Hitchcock, director of sales and marketing for Riviera Cruises. “With the expertise of the DMI and Cruise Strategies teams we can now focus on bringing our product to North America.” 

Cruise Strategies President Vanessa Lee had this to say: “It is always a pleasure to work closely with our longstanding colleagues at DMI and to assist in their marketing efforts here in Canada. I am most impressed with the beautiful ships and the high standards on board the Riviera River Cruises fleet and look forward to showcasing them to our Canadian partners.

Riviera’s fleet is primarily Swiss built and operated and has been characterized by the Berlitz Guide to River Cruising as “some of the finest river cruise ships to grace Europe’s waterways.” 

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.




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