hard not to notice how the breezy air that Andy Stuart exudes with his
webinars matches the experience that Norwegian is emphasizingas a brand. In the most recent
webinar, donning a hard hat, Norwegian's President jauntilydished aboutNorwegian
Escape, which at the time was in final construction stages.
“When I walked around the ship, all of the new elements really took me by
surprise,” hetold agents during
the presentations. And this from the President of the line. One can imaginethat agents will be even more
presentation is symbolic of how, at Norwegian, it’s all about having a vibe
different from everybody else. Another example is the decision to name rapper
Pitbull as godfather of the ship.
At one point it seemed that Pitbull would be more than the godfather - which in
itself is a big
difference from the traditional godmother - because Norwegian’s PR firm sent
out a note saying the rapper “will officially bless the ship.” As it turns out
there will be atraditional
blessing with priest and rabbi.
“I’m glad you see that different vibe,” Stuart toldCruise Week.“Because that’s how we think about it.
We do really feel that we can bring a differentatmosphere, and we can bring a little
bit more fun, a little bit more freedom, and that’s reallyour goal.”
There will be almost 2000 agents onboard Norwegian Escapein Miami next month, sampling the 1st
of 4 Breakaway-Plus ships.
Stuart says people seeing the ship will notice the differences for themselves.
“I had anote from Frank Del Rio
[NCLH President & CEO] from the ship on Monday morning saying ‘Andy, theship is fantastic,’” relates Stuart.
“Frank has obviously seen it multiple times duringconstruction but he’s seeing it for
the 1st time completed and is now convinced we’re notgetting enough price for it.
“That’s the reason it is tremendously important for agents to see this ship,”
Stuartcontinues. “When someone
like Frank who has seen it all at the luxury and upper premiumend of the industry gets on the ship
and has a ‘wow’ moment, I think it gives you a sense thatthis is a real leap for