Agents Say Carnival Is Back In Their Good Graces


Carnival Cruise Line has worked hard to restore a good working relationship with the trade. Those efforts now appear to be paying off.


As Travel Market Report states, more agents are embracing the line and have positive things to say about it.


“It has absolutely redeemed itself,” says Geoff Cox, vendor relations director at KHM Travel Group, a 4,000-agent host agency in Brunswick, Ohio.


It took some doing on Carnival's part to bridge the divide with retailers. In recent years many were angry that Carnival put significant resources behind direct marketing, that its individual and group reservations departments were often found to lack flexibility regarding agent requests, that co-op funds had dwindled and that commissions, hobbled by low fares and NCFs, were hardly worth the trouble of a sales pitch.


But through their Carnival Conversations series the line put an emphasis on listening to agents concerns and subsequently made significant changes to a number of policies.


Read the full Travel Market Report story on Carnival’s improved relationship with the trade here

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