Carnival Cruise Line has worked hard to restore a good working
relationship with the trade. Those efforts now appear to be paying off.
As Travel Market Report states, more agents are embracing the
line and have positive things to say about it.
“It has absolutely redeemed itself,” says Geoff Cox, vendor
relations director at KHM Travel Group, a 4,000-agent host agency in Brunswick,
It took some doing on Carnival's part to bridge the divide with
retailers. In recent years many were angry that Carnival put significant
resources behind direct marketing, that its individual and group reservations
departments were often found to lack flexibility regarding agent requests, that
co-op funds had dwindled and that commissions, hobbled by low fares and NCFs,
were hardly worth the trouble of a sales pitch.
But through their
Carnival Conversations series the line put an emphasis on listening to agents
concerns and subsequently made significant changes to a number of policies.
Read the full Travel Market Report story on Carnival’s
improved relationship with the trade here.