River Cruise Trends: Families, Themes, Younger Pax
CLIA reports that
family river cruises are on the increase and the new generation of river
cruises is attracting younger passengers.
travel was identified as one of the hottest trends in river cruising - long
perceived as a market geared towards older and retired people - at a CLIA
gathering in Amsterdam last weekend.
Lucia Rowe, chair of
the CLIA River Cruise Committee, told the convention: “One of the key trends is
the change in the demographic of river cruisers. It is no longer a niche market
for the elderly. Another trend is the interest in themed cruises where
passengers want to learn a new skill or learn about a certain topic."
Steve Spivak, Tauck's
Vice President of Global Sales, said part of the growing popularity for family
river cruising is the fact that it offers an intimate experience where families
are encouraged to be together rather than pursue separate activities.
aren't left in a club while the parents and grandparents go off and do
something else. River cruising is all about the whole family getting immersed
in authentic activities and experiences, such as dining in a fairytale castle
along the Rhine, making strudel in Vienna, meeting cowboys in the Camargue and
going on a scavenger hunt in the Louvre."