CLIA State Of The Industry: Growth & Innovation Continues

Open Jaw

CLIA has released its 2016 State of the Cruise Industry Outlook, revealing an industry that shows no signs of slowing down.

Nearly 24 million pax areexpected to sail in 2016, up from 15 million 10 years prior (2006). When CLIA began tracking pax in 1980 the figure was 1.4 million.

CLIA also revealed member cruise lines are scheduled to debut 27 new ocean, river and specialty ships in 2016, representing a total investment of more than $6.5 billion in new ocean vessels alone.

Travel agents are also reporting a higher demand for cruise travel. 8 out of 10 CLIA member travel agents stated they are expecting an increase in cruise sales in 2016 over last year.

Cruising generates a substantial economic impact. Cruise industry expenditures generated $119.9 billion in total output worldwide, supporting 939,232 full-time equivalent employees who earned $39.3 billion in income in 2014.

Here are a few of the interesting facts and trends discussed in the CLIA report:

River Still Rising: CLIA cruise line members currently deploy 170 river cruise ships with 18 new river cruise ships on order for 2016, an increase of more than 10%.

Fleet Inflation: In 2015, there are a total of 471 CLIA member cruise ships plying the world’s waters with an additional 27 scheduled to debut in 2016.

Here Comes Asia: 5 years ago, cruise travel was almost unheard of in Asia. Today, the region is the fastest growing in the cruise industry. Between 2012 and 2014, pax volume grew from 775,000 to nearly 1.4 million, a 34% compound annual growth rate.

Up Down Under: Australia also continues to experience record growth. The country’s cruise industry surpassed a major milestone in 2014, exceeding more than 1 million pax in a calendar year. In 10 years, Australia's cruisers  have grown more than 6-fold, from a base of 158,000 in 2004.

Expert Sales Force: The cruise industry continues to leverage the expertise of cruise specialists to help guide travel decisions. Today, there are more than 30,000 CLIA-member travel agents globally compared to 12,000 travel agents in 2010.

Connected Cruising: Most of today's cruises offer Wi-Fi, onboard texting and data options.

More Port Time: Many cruise lines are offering overnight stays at designated ports of call to give cruisers an opportunity to better experience the destination.

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