arriving shortly, Regent’s first new ship in 13 years, the
brand is investing like never before to ensure a high level of consistency
continues across the fleet.
The project kicks off with a $40 million renovation ofNavigatorin April followed bySeven Seas Voyager in October
Seven Seas Marinerin April 2017.
Announcements on renovations are a dime a dozen in this business and tend to be
overlooked because of it. But Alex Sharpe, president/CEO of Signature Travel
Network, says cruise sellers shouldn’t overlook the impact of Regent Seven
Seas’ $125 million fleet-wide refurbishment program. He calls it
“I think the number gets lost in all of the other announcements about refurbs,
where people throw around big numbers across multiple ships,” Sharpe says.
“When you put this number in perspective, with a relatively small physical
plant, it is an astronomical investment, especially for the ship that has
always received the best ratings in their fleet.”
Sharpe notes that as cruise lines expand, it is more critical than ever that
they pull the new ships along with them at their original standards. “In this
case, I truly believe the
Navigatorwill be better, post dry-dock, than at
any other time—including when she was launched in 1999.”
Company leadership recently took press onNavigatorto explain the upcoming changes. “Some
people say we’re refurbishing a ship; that’s why we wanted to bring press on to
truly show the level of degree,” explained president/COO Jason Montague.
“Once we complete this renovation withMarinerin April 2017, every single suite and
public space will be touched,” said Montague.