CLIA Releases Quarterly Travel Agent Cruise Industry Outlook Report
A new CLIA study says North American travel agents expect to see notable growth in the number of cruises people take in 2016 as well as an increase in pax spending.
The Travel Agent Cruise Industry Outlook Report, based on research conducted at the end of 2015, is the 1st in what will be a quarterly research study from CLIA, designed to forecast trends in the cruise industry among the travel agent community.
At the end of 2015, CLIA released its 2016 State of the Cruise Industry which projected another strong year with 24 million pax expected to cruise in 2016, up from 23 million in 2015. Travel agents agree with this outlook, as 83% of those surveyed expect their sales volume to increase in the coming year. The report also showed cruises - both ocean and river - are experiencing the greatest increase in bookings compared to other travel modes.
Of note, agents said that more multigenerational families are taking cruises - a trend CLIA says benefits the cruise industry in the long term as the cruise habit will become ingrained in younger consumers.
"As the cruise industry continues to grow, the travel agent community is invaluable in helping us understand the strength of the business and perceptions in the marketplace," said Cindy D'Aoust, CLIA’s Acting CEO. "Our travel agent community is on the frontline with consumers which is why we felt it was important for us to create this quarterly Travel Agent Cruise Industry Outlook to aggregate and track their insights."