NCL’s 1st Purpose-Built Chinese Ship Named Norwegian Joy

Open Jaw

Norwegian Cruise Line has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market. In English, the ship will be known as Norwegian Joy, while in the Chinese language it will be known as Xǐ Yuè Hào, roughly translated as ‘Experience Paradise on the Sea.’

“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio.

Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”

With a capacity of 3,900 guests, the new Breakaway Plus-class vessel will debut in China in summer 2017. Norwegian Joy is designed specifically for the Chinese traveller, with cuisine and onboard experiences designed to cater to their preferences.

“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today,” said Senior Vice President and Managing Director of China, David Herrera.  “With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”

In addition to the ship name, NCL has also revealed a new Chinese name and logo exclusively for the mainland China market. The company’s name Nuò Wéi Zhēn translates as a ‘Promising, Exclusive and Authentic’ cruise line.





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