President Donald Trump's ban on travellers from seven Muslim-majority countries is getting a rough ride in the courts – and the court of public opinion -- but one airline is playing it for laughs.
No, it’s not Spirit Airlines, famous for its provocative advertising. Instead it’s the usually low-profile Royal Jordanian Airlines, the flag carrier for a Muslim-majority nation not among the 7 impacted by the ban.
Many of its pax are, however, so RJ is hoping to entice travellers to get on board while the ban is on pause, tweeting a lighthearted swipe at Trump's legal troubles.
"Fly to the US with RJ now that you're allowed to," the Royal Jordanian ad reads, along with a heading that's been doctored to change "Ban" to "Bon Voyage!"
The ad also appears to show the airline slashing its fares while the travel ban is on hiatus.
Like other carriers here in Canada and elsewhere, Royal Jordanian announced on Saturday it would again be flying visa- and green-card-carrying nationals from travel-banned countries, based on updated guidance from U.S. immigration officials after the ban was blocked temporarily in court.
This isn't the first time the airline has had some fun with Trump in the name of marketing.
In November, a Royal Jordanian tweet on U.S. Election Day featured a thinly veiled reference to the then-Republican nominee -- and garnered thousands of retweets and likes.
"Just in case he wins. ... Travel to the U.S. while you're still allowed to!" Royal Jordanian tweeted, alluding to Trump's campaign hints about banning Muslims from coming to the United States.