Despite Charm Offensive, FR Isn't Feeling The Love

Open Jaw


Despite its attempts to become more customer friendly, FR has placed 4th among the top 10 most hated brands in the U.K, – up there with the likes of the Conservative Party and yeast extract food spread Marmite.

FR dismissed the survey, stating: "It's amazing what some companies will do for free advertising. The 1,500 people that took part in this 'survey' - conducted by advertising agency Isobel - would fill 8 of the 1,600 flights we operate every day.”

Whoa, wait a minute. Did Ryanair just say that it’s amazing what some companies will do for free advertising? That’s a bit rich, isn’t it? The airline and its (brilliant) court jester CEO Michael O’Leary have made obtaining free advertising a fine art.

FR says a different brand survey gives more accurate (and positive) results. "YouGov is the authoritative source for what U.K. consumers feel and think about different brands, where we have seen a 30% improvement year on year."

According to the Isobel poll, the top 10 'most unloved' brands in the U.K. are:

  1. Ukip (a right-wing political party)
  2. The Conservative Party (a less right-wing political party)
  3. Marmite
  4. Ryanair
  5. Labour (a centre-left political party)
  6. Liberal Democrats (a social-liberal political party – do you see a trend here?)
  7. McDonald's
  8. Starbucks
  9. Facebook
  10. KFC

Meanwhile, no travel brands made it into the top 10 most loved brands in the U.K.

That list reads as follows:

  1. Amazon
  2. Cadbury
  3. Walkers
  4. Heinz
  5. BBC One
  6. Google
  7. Kellogg's
  8. Boots
  9. Tesco
  10. ITV

(will not be published)