No, the headline doesn't read
for breakfast. But if you're thirsty, go ahead.
Bed and beer is the latest
hospitality concept being considered by a Scottish craft brewer.
Brewdog plans to open a hotel
near its brewery in Ellon, which it hopes will turn the spot into a tourist
destination and help to further boost the local economy. But here's the real
“We're going to have draught
Brewdog on tap in the bedrooms," co-founder Martin Dickie told the
It's not that different from
the in-room liquor dispensers offered by some southern all-inclusives, but
there's something about having a beer tap in your hotel room that might make
you not want to go out. And with a population of under 10,000, Aberdeenshire's
Ellon likely doesn't have a throbbing nightlife.
“We would love to have
somewhere for people who visit us to stay, as we're quite out of the way up
here," said Dickie. “This is something we've been thinking about for a while."
The company plans to build a
300 hectolitre brewery next to its original brewery to help it meet global
demand. A distillery will also be installed on the site, creating craft
Other plans include opening
between 15 and 20 Brewdog bars across the U.K., doubling the size of the
current portfolio. The company is seeking to raise £25 million for the
developments through a new crowdfunding project.