Spirit Airlines Employs Robots To Respond To Social Media

Open Jaw

While it has become essential for many companies to employ a team of workers to respond to customer complaints and questions appearing on social media sites, ultra low cost Spirit Airlines has decided to take a different approach.

NK has put a robot at the helm of its Twitter operation to automatically respond to questions. “A big social media team costs money, so we put our feed on autopilot to save you cents on every ticket,” the airline explains on its Twitter site.

Does it work? Here’s an example of a Twitter exchange between a passenger and the Spirit Autopilot:

“Hey @SpiritAirlines thanks for canceling my 9 am flight & refusing to help me. Now I arrive at Detroit at 5 am tomorrow. Fix this,” a passenger posted last week.

The robot responded: “You can contact us here,” followed by links to websites with phone numbers and a list of the most commonly asked questions.

We leave the verdict up to you.

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