You Can’t Follow EY On Twitter Unless You’re Special

Open Jaw

Etihad's message to twitterites: “Don't call us".

The carrier only wants what it considers “special" followers. Interested parties must apply and be vetted by the airline, submitting a copy of their Etihad Guest Card, date of birth, postal code and their Twitter user name to socialmedia@etihad.ae.

The rest of us can only dream of the privilege of being an Etihad follower. The airline claims this initiative is bringing “rarefied air to the Twitter-sphere." Once verified, these special followers receive “bespoke features" such as:

  • Dedicated “online touch-point" which gives VIPs access to “exclusive benefits" like “privileged content."
  • Customized (or as Etihad labels it “tailored") news and special offers.
  • Priority round-the-clock customer service in English and Arabic with a 5 min. response time.
  • Retrospective mileage claims (whatever that means).

“The new channel aims to enhance the experience of our most valued guests by offering them a personalized service and delivering a range of unique benefits," says Elizabeth Selby, Etihad Airways' Head of Social Media. “It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations."





(will not be published)