You Can’t Follow EY On Twitter Unless You’re Special
Etihad's message to twitterites: “Don't call us".
The carrier only wants what it considers “special" followers. Interested parties must apply and be
vetted by the airline, submitting a copy of their Etihad Guest Card, date
of birth, postal code and their Twitter user name to firstname.lastname@example.org.
The rest of
us can only dream of the privilege of being an Etihad follower. The airline
claims this initiative is bringing “rarefied air to the Twitter-sphere." Once verified, these special followers receive
“bespoke features" such as:
“online touch-point" which gives VIPs access to “exclusive benefits" like
as Etihad labels it “tailored") news and special offers.
round-the-clock customer service in English and Arabic with a 5 min. response
mileage claims (whatever that means).
“The new channel aims to enhance the experience of our
most valued guests by offering them a personalized service and delivering a
range of unique benefits," says Elizabeth Selby, Etihad Airways' Head of Social
Media. “It also allows Etihad Airways to create highly-focused campaigns
and build stronger relationships with its premium audience through