British Airways has incurred the wrath of Indian cricket fans
over legend Sachin Tendulkar – also known as ‘God’ to many fanatical cricket
had tweeted the airline, complaining about poor service and what he referred to
as a "don't care" attitude by staff.
airline responded, apologizing for the inconvenience and asking him for his
full name and address. Indian fans on social media went into a frenzy that BA
didn’t know who he is, and declared social media war on the company.
reactions to the tweet from Indians have bordered on the hysterical, with some
people even going so far as to call upon Indian Prime Minister Narendra Modi to
call off his U.K. tour.
has since tweeted that BA had "expressed deep regret" and offered to
look into his complaints about customer service.
thanked Twitter users for their "love and support."
currently the top trend on Twitter in India, with even politicians like the
former chief minister of Indian-administered Kashmir getting in on the act.
are particularly sensitive over Tendulkar - widely acknowledged as one of the
greatest batsmen the sport has ever seen. There are even temples and life-size
marble statues dedicated to him. Special "puja" or prayer ceremonies
would often be held for Tendulkar ahead of matches where India was due to play.
he retired in 2013, people travelled to Mumbai from across the country to watch
his final test match, with emotions running high.
not the 1st time Indians have taken offence en masse on behalf of
"God." In 2014, Russian-born tennis player Maria Sharapova was
pilloried on social media by Indians after she admitted she had no idea who
Tendulkar was. Some people however, defended Sharapova given that she did not
come from a cricket-playing nation.