Contiki Has Last Laugh After Being Dissed In Lawsuit
Contiki Tours used its social media savvy to win the day after an Australian lawyer made a disparaging comment about the company in the course of a class action lawsuit against Scenic Tours.
As eGlobal Travel Media’s Peter Needham reports, the class action has nothing to do with Contiki. Over 1,200 plaintiffs who cruised with Scenic during extensive European flooding have united in the claim that what should have been a luxury river cruise experience became something less.
“The consumers did not pay for a backpackers’ Contiki tour,” barrister Alister Abadee, acting for the plaintiffs, told the Aussie court.
As Needham puts it: “Oh dear and ouch!”
Contiki could have responded with a letter from its own lawyers, but instead took to social media and PR channels and invited Abadee on a tour.
“We found it very interesting that barrister Alister Abadee thought that our coaches lacked toilets and air-conditioning, and that we would let some mere river rising get in the way of us delivering our travellers an incredible holiday experience,” said Contiki’s managing director Katrina Barry.
“We take pride in the fact that we go over and above to take care of our guests – no matter what obstacles are thrown at us – after all we have been doing this since the 1960’s. We treat our guests to amazing experiences they’ll never forget; from chateaux in France to sailing the deep blue waters of the Mediterranean.
“In fact, just last year when the ports closed the Dover to Calais route, unlike our competitors we pulled out all the stops to ensure all our trips departed without disruption.
“For over 50 years we have been delivering quality holidays for young people and Alister Abadee’s comments made it pretty clear that he just doesn’t know us – so we want to invite him to join us on his very own Contiki experience and, whilst having the time of his life, learn exactly what we are about.
“Assuming Mr Abadee is under 35 years old, we invite him to contact our reservations team today to take his pick – free of charge. After such a busy week in the Supreme Court goodness knows he needs a Contiki holiday.”