Coffee Wars: WS To Start Serving McDonald’s Java Today
The in-flight coffee war is heating up.
WestJet will start serving McDonald’s ‘McCafé’
brewed coffee to its passengers on Flight 659 from YYZ to YYC on Monday,
marking a new partnership between the airline and fast-food chain.
alliance is the latest skirmish in the battle of the coffee brands for the
attention of Canadian air passengers. Air Canada teamed up with Second Cup a
few years ago, and Starbucks is the java of choice on Porter Airlines.
Somewhat surprisingly, Canada’s obsession with
Tim Hortons has failed to translate into the air, and the Globe and Mail
reports that Timmy’s was an unsuccessful bidder for the WS contract, along with
McDonald’s has made a major push for coffee
sales in recent years, rebranding many of its locations as McCafés and selling
packaged coffee in grocery stores.
Could the coffee relationship between WS and
McDonald’s blossom into something larger?
“Maybe (McDonald’s Canada CEO) John (Betts) and
I should talk about adding Egg McMuffins to go with the coffee at some point,” WS
CEO Gregg Saretsky told the Globe and Mail.