Orlando Ashford Named Chair Of The Executive Leadership Council

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Orlando Ashford

Holland America President Orlando Ashford has been elected chair of The Executive Leadership Council (ELC), a national organization composed of current and former black CEOs, senior executives, entrepreneurs, global thought leaders and board members of Fortune 1000 and equivalent companies.

 The focus of the organization is the development of a pipeline of global black executives for C-suites, corporate boards and global enterprises to leverage the full power of diversity and inclusion. Ashford’s term as chair extends through 31DEC18.

“After serving on the board of The ELC for many years, most recently as vice chair, I am honoured and eager to join the new slate of board directors in serving ELC members and significantly expanding our reach and impact,” Ashford said. “For 30 years the ELC has worked tirelessly to build a strong channel of global black leaders. As we extend our influence to black leaders globally, we look forward to welcoming new thinking and ideas that will help us increase the representation of men and women of colour in leadership roles worldwide.”

As Holland America Line President, Ashford oversees sales, marketing, revenue management, deployment, itinerary planning, public relations, hotel operations and strategy. Before joining Holland America Line, he was President of the Talent Business Segment of global consulting firm Mercer. Previously, he was Sr. Vice President, Chief Human Resources & Communications Officer of Mercer's parent, Marsh & McLennan Companies. He also held executive positions at The Coca-Cola Co. and Motorola Inc.

"Orlando has demonstrated leadership and marketing savvy as President of Holland America Line, a premium brand in Carnival Corporation’s portfolio of 10 world-leading cruise lines," said Arnold Donald, CEO of Carnival Corporation. "Orlando brings tremendous talent and creativity to The ELC at a time when the membership under his leadership can chart a course of certainty through our world of constant change."

Ashford also is an author. His recent book, “Talentism,” examines how technology and human networks can bridge skills gaps, enhance business performance and improve society.




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