The Association of Canadian Travel Agencies (ACTA) has announced an organizational restructuring that it says will better serve members across the country and “simplify and clarify” roles and responsibilities.
“Since my arrival as President last May and with the support of the ACTA Board of Directors, I took the time to review the current organizational structure and evaluate whether it puts ACTA in the best position to tackle the opportunities and challenges that face today’s Travel Agencies,” says ACTA President & COO Wendy Paradis. “As a result of that review, we are announcing a new organizational structure.”
Key changes include a transition to four functional groups led by a member of ACTA’s Senior Management Team. Paradis says the group structure will strengthen the association’s position and commitment to strategic priorities. These functional groups are described as:
Vice President, Advocacy and Member Relations – Heather Craig-Peddie
Director, Education and Certification - Christine Chilton
Director, Marketing, Communication, Partnerships – Marco Pozzobon
Director, Membership – New position
“Under the new structure ACTA will allocate more resources to the association’s advocacy efforts by appointing a Vice President of Advocacy and Member Relations,” Paradis says.
“This change will place a stronger emphasis on ACTA’s role as the leading advocate for Canadian Travel Agencies. By dedicating more resources to this priority ACTA will be well positioned to respond more effectively to National and Provincial issues that affect our members.”
Currently being recruited, the new Director of Membership “will play an integral role in the management of ACTA's larger National and group accounts enabling ACTA’s Membership Managers to focus on supporting the members in their territory through advocacy, education, promoting your value, and connecting you to valuable business resources,” the ACTA statement adds
The new territories are Western Canada, Quebec and Eastern Canada, which will be staffed by full-time dedicated employees.
Membership Managers will also lead the regional councils within their respective territories.
ACTA says the organizational changes will have no impact on the Provincial Regional Councils or the makeup of its Board of Directors.
One casualty of the change is Barbara Sutherland, formerly regional manager for ACTA in AB & NWT. She announced on Facebook on 17FEB that her “position at ACTA has been eliminated due to restructuring.” Open Jaw is awaiting a response from ACTA on how other positions have been affected.