Vacation.com URL Set to Launch as Online Hub For Consumers
Travel Leaders Group has released more details on a soon-to-be-launched consumer travel site with the simple name “Vacation.” Using the repurposed Vacation.com URL, the site is being billed as the travel industry’s first ‘Perpetual Demand Generation’ (PDG) vehicle.
Initially focusing on the Honeymoon and Destination Wedding specializations, Vacationwill be a place where prospective travellers can research and access travel information at their own pace. When they are ready to receive personalized advice, they will be matched with the most appropriate participating Travel Leaders Group agent.
For the upcoming consumer launch, members of Travel Leaders Network (including TL Network Canada) will be the first Travel Leaders Group agents invited to participate. Vacationwill later expand to other lifestyle specializations, and other Travel Leaders Group agents will be invited to qualify.
“When we brought our three agency groups together earlier this year, we did so with the realization that the dormant Vacation.com URL was far too valuable to simply allow it to go away. We have transformed Vacation.com into a consumer brand purveyor of quality counsel and expert information,” stated John Lovell, CTC, President of Travel Leaders Network, Leisure Group and Hotel Division.
“The new Vacation provides a radically innovative approach for qualified participants to have skin in the game for beginning new conversations with qualified prospects who may never have considered using a travel agent before,” Lovell added.
“Because we can track each consumer on their paths throughout Vacationfrom the moment they first visit our site right through to each closed sale, we are fundamentally changing the dynamics for how agents can sell travel,” says Brian Hegarty, VP Marketing for Travel Leaders Group.
“While Travel Leaders Group is actively engaging and nurturing prospective clients visiting Vacationon their quest for information, we are providing agents with a revolutionary solution for increasing their incremental sales,” Hegarty added.
“To better equip them for success and enable them to close more sales, we will provide Vacation’s agents with detailed intelligence on the leads they receive including where and when prospective customers want to travel, a history of content they consumed along with their answers to Vacation’sonline quizzes, and what type of planning style they prefer.”