In celebration of its 40th Anniversary, the Association of Canadian Travel Agencies (ACTA) is offering an opportunity for industry members to use their experience to accelerate attainment of the professional designation Certified Travel Counsellor (CTC).
“With ACTA celebrating 40 years of experience representing our member’s interests, we are also recognizing the experience of professional Travel Agents by creating an accelerated path to certification. This accelerated program requires three simple steps that include enrolment, providing verification of 10 or more years of experience, and submitting client and industry references,” the association says in a communique.
The CTC certification has been the professional designation of the Canadian travel industry for over 50 – since 1964.
“Attaining and promoting your Certified Travel Counsellor (CTC) professional designation shows your existing clients and potential future clients that you have the proven skills, experience and commitment to excellence,” says Wendy Paradis, ACTA President.
“Studies show that the value of the travel agent is on the rise and becoming certified highlights your dedication to your profession.”
Dianne Jackson, CTC and Director of Travel and Retail Product for CAA South Central Ontario, says “the CTC designation lets our clients know they are working with professionals in their field. We have invested in our education and take pride in what we do; it gives our clients peace of mind knowing they are working with a Certified Travel Counsellor.”
ACTA says the program presents an opportunity for agents who have postponed completing their designation in the past to realize the benefits of certification in a few simple steps.
Limited-time enrolment for the accelerated program is open through 1DEC. ACTA will be holding at live webinar at 1 pm on 4OCT to present details. More information is available here.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years.