Swoop: WestJet’s New ULCC Gets A Name & Logo

Bruce Parkinson, Open Jaw

And then there was Swoop.

WestJet has released the name and logo for its ultra-low-cost airline (ULCC) subsidiary that will begin selling flights in early 2018.

"The name Swoop denotes exactly what we plan to do," said Bob Cummings, WestJet’s EVP, Strategy and the executive member responsible for the launch of the no-frills carrier.

"It's a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel." 

The airline says Swoop will provide Canadians “with a no-frills, lower-fare travel option backed by an airline with a proven track record of bringing lower fares to Canadians and an investment-grade credit rating.”

Swoop’s headquarters will be in the WS home base of Calgary, at a location to be announced later.

"As we looked around for the home for Swoop's operations, Calgary quickly rose to the top of the list," said Cummings. "The city offers Swoop the opportunity to save costs through shared services with WestJet's corporate head office, the availability of existing infrastructure, and talented, experienced WestJetters to draw from. We are confident that these qualities will support our ultra-low-cost operations and our guests well into the future."

"We are confident our unique combination of expertise in the Canadian aviation industry and deep knowledge of the ULCC market will ensure the success of Swoop and help more Canadians take to the skies." concluded Bob Cummings. 

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years.




Comments

Cathy - September 27, 2017 @ 16:09
If it sounds too good to be true- it is too good to be true. We shall see how it goes. Westjet started out as a low cost innovator and slowly swam it's way into main stream plus.

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