TripAdvisor’s Viator Launches New Travel Agent Booking Program

Bruce Parkinson, Open Jaw

TripAdvisor’s Viator – home of more than 70,000 commissionable tours and attractions – has launched its Travel Agent Program (TAP), a new booking platform created specifically for agents.

Agents can now book directly through Viator, gaining direct and immediate access to what it calls the world’s largest selection of tours and attractions, including TripAdvisor and Viator’s VIPExclusive and Skip the Line products.

Both host agencies and independent agents can register on TAP, and since testing began last month, the company says thousands of agents have created accounts and booked experiences for clients directly through Viator.

“While most platforms cater to the end-user or traveller, we’ve designed TAP specifically for travel agents and their businesses,” said Ben Drew, Head of Growth, Viator.

“For the first time, agents will have direct access to the world’s largest collection of attractions and tours, and we’re working to make their booking experience seamless. We’ll collect and incorporate feedback from early adopters as we continue to evolve the program and, ultimately, help agents around the world grow their businesses.”

The company says feedback from agents on the platform has been positive.

“We’re glad that Viator understands and appreciates the value of travel agents,” said Ellen Klein, Manager, TZell Travel Group Long Island.  “We recently signed up for the Viator Travel Agent Program and we’re very happy with it - it makes bookings easier and more profitable for us.”

TAP says it offers a competitive commission rate and caters to a global travel agent audience, allowing for multiple currencies, along with monthly reporting.  Agents will also have access to a resource center with helpful tips and content, including training, product knowledge development and destination guides.

Agents can now join the program without any fees or restrictions to book as an individual, a host agency, or member of host agency and receive direct commission from Viator, without third-party payment distribution.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years.




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