Business Can Be Pleasure: CDN Biz Travellers Like To Mix It Up
Bruce Parkinson, Open Jaw
Mixing business with pleasure might not always be advised, but for Canadian professionals it’s a positive perk of corporate travel.
According to research commissioned by Booking.com for Business, almost three quarters (71%) of Canadian working professionals say travelling to meet clients or colleagues face-to-face is essential to business success.
When asked what they hoped to accomplish most on their business trip, over half of Canadians surveyed (52%) said growing their company’s business was top of mind. They also saw it as an opportunity to expand their horizons and reach their fullest potential.
Some 41% claimed spending time with colleagues and clients to strengthen professional relationship was a priority and over one-third (36%) said business travel helps provide inspiration for their work.
The business/pleasure combination
It’s no surprise that mixing leisure with business travel remains top of mind among Canadians, with nearly half (47%) considering it a work perk. In fact, the vast majority of Canadian working professionals (95%) said they would extend their business trip by three days or less and 48% plan to incorporate leisure time into their work trip.
When the opportunity to combine business and leisure travel on the same trip is presented, over half of Canadian working professionals (55%) say experiencing new cultures and destinations adds value to their job. And over half (51%) agree that adding leisure to a work trip makes them more successful in business meetings.
Business-ready accommodation is key
The study found that choosing the right accommodation plays a critical role in maximizing the potential of a business trip. Globally, six in ten professionals (60%) agree that travel and accommodation options that cater specifically to the business traveller are no longer optional, but essential.
For Canadians, a comfortable bed (59%) and strong Wi-Fi (61%) was at the top of the list for business accommodation must-haves, closely followed by a hearty breakfast (34%).
Location also strongly drives the choice of accommodation, with convenient access to meetings (50%) and placement in the city centre (23%) identified as top priorities for overnight stays.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years.