Changing Of The Guard: Annick Guérard Named Transat COO
Bruce Parkinson, Open Jaw
Transat A.T. Inc. has announced the appointment of Annick Guérard as the company's Chief Operating Officer, effective 1NOV. In her new role, Guérard will head all of Transat's travel operations, including the Air Transat business unit.
"Annick Guérard's appointment to this new position marks a major step forward for the company. This is a new generation that is finally getting ready to take over the controls," said Transat President Jean-Marc Eustache.
"During her 15 years at Transat, Annick has acquired in-depth knowledge of the workings of the company and of the tourism and airline industries. Her past five years heading our tour operating and distribution activities have prepared her well for her new duties. In her new role, Annick will use her vision and leadership qualities, as well as on her passion for customer service and operational efficiency, to build Transat's successful future over the years to come."
Guérard began her career in engineering consulting and was an advisor in organizational management before joining the Transat team in 2002.
Since then she has served in several senior management posts involving operations, customer service, marketing, e-commerce and product development. In DEC 2012 she was named President and General Manager of Transat Tours Canada, which develops and commercializes all Transat and Air Transat products and services.
Development of Transat's future hotel company will continue to be overseen directly by Jean-Marc Eustache.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years.