Leadership Changes At Fledgling LCC Flair

Bruce Parkinson, Open Jaw

Jim Scott

The founder of Canada Jetlines is taking over as chief executive of Canadian ULCC Flair Airlines.

 Jim Scott has replaced Flair founder and former president Jim Rogers, who will remain an adviser until 2019 after selling his shares in the Kelowna-based company.

 Scott is a former airline pilot who led Canada Jetlines between 2012 and last year. He will be joined by Jerry Presley, the company’s new Executive Board Chairman, who represents the majority stakeholder investment group.

The airline made the announcement six months following the purchase of NewLeaf Travel Company’s assets in June 2017. 

 “Flair is fortunate to have a talented executive like Jim Scott as its next leader,” says former Flair president Rogers. “With significant plans to expand the route network and offer a premium ULCC service, there is simply no one better to take-on this challenge.”

Flair says Scott is an entrepreneur at his core, having been responsible for raising start-up funds and founding other successful ventures.

“I am looking forward to the challenge of leading the transformation of how and what Canadians should expect from a premium ULCC.  We will drive forward significant improvements in customer experience, operate with reliability and execute with an impressive team in a competitive market,” Scott said.

Flair Airlines currently provides service from seven Canadian cities; Toronto, Hamilton, Winnipeg, Edmonton, Abbotsford, Kelowna and Vancouver.  The company says it will soon announce route network and fleet expansion plans.

Flair will face expanded competition in the discount segment starting this summer, as both WestJet’s Swoop and Canada Jetlines plan to begin service. Swoop intends to begin selling tickets next month and start flying in June. Canada Jetlines is also planning a June launch, but reports suggest it still faces financing challenges, which may have been exacerbated by WestJet’s entry into the market.

Flair Airlines transported over 400,000 passengers after entering the scheduled airline business last year, and expects to fly nearly one million pax in 2018.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.




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