Visit Orlando Launches Updated Online Agent Academy

Bruce Parkinson, Open Jaw

Travel agents have an improved online training resource to help boost their Orlando knowledge and increase sales, while becoming an “Orlando Travel Expert” and gaining exclusive benefits.

The Orlando Travel Academy (, the destination’s most comprehensive training tool to date, provides brand new content on all aspects of Orlando – including what’s new in 2018 -- while helping agents provide increased value for their customers’ vacation experiences. It is available for the first time in a mobile-friendly version.

“The newest edition of the Orlando Travel Academy brings the Theme Park Capital of the World to life in a way that will help agents’ create one-of-a-kind vacation experiences for their clients that they can’t find anywhere else,” said George Aguel, president and CEO of Visit Orlando. “With languages including include English, Spanish, German and Portuguese, agents have a variety of options to stay up-to-date on the most visited destination in the U.S.”

The Orlando Travel Academy provides access to Visit Orlando’s resource library including vacation planning guides, maps and an events calendar. Each of the seven chapters offers content ranging from what’s new, insider theme park tips and lesser known Orlando attractions/activities, to advice on upselling additional days.

Upon completion of the program, Orlando Travel Academy graduates receive the designation of “Certified Orlando Expert.” Graduates also qualify for a variety of exclusive benefits as an Orlando Travel Expert, including: 

  • Listing in “Travel Agent Lookup” widget featured on Visit Orlando’s consumer website (
  • Prizes such as gift cards and discounted hotel stays
  • Graduate-only exclusive discounts to Orlando attractions, restaurants and more.

More information on specific resources for travel professionals, including collateral, sales aids and itinerary planners can be found on Visit Orlando’s travel trade site,

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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