launched a new tourism campaign called “Spain in 10 Seconds,” which features personal
recommendations by Spanish celebrities from the cinema, fashion, sport,
gastronomy and cultural scenes. Each person shares their favourite experiences
and most special places in Spain through short videos in a selfie format.
exclusively in social and digital media, the promotion will run in 15
countries and targets travellers that have a high interest in experiential
The first of these
“cultural ambassadors” to appear in the campaign is the famous psychiatrist
Luis Rojas Marcos. Fashion designer Agatha Ruiz de la Prada and badminton
player Carolina Marin will also participate during this first week of the
campaign. The rest of the celebrities will be revealed throughout April and
A new website www.spainin10sec.com,
has also been launched to allow followers to share their experiences and love
for Spain! They will also be encouraged to upload 10 second videos on
Instagram, Facebook or Twitter, using the hashtag #SpainIn10Sec.