Sabre To Debut NDC-Enabled Solutions By Year-End

Open Jaw, Bruce Parkinson

Kathy Morgan

Sabre Corporation says it expects to achieve several critical milestones on its journey to offer NDC-enabled solutions by the end of the year. The technology and GDS provider says “intelligent retailing that leverages Sabre’s data, depth and industry leadership will bring value to airlines and agencies, and customers will have the ability to offer personalized shopping experiences similar to world-class retailers in other industries.” 

Sabre’s VP of Strategic Initiatives Kathy Morgan says NDC standards introduce “tremendous opportunity” for Sabre’s business, our customers and the industry. “To bring the promise of NDC to life, our capabilities will go beyond shopping and booking and will integrate with the retailing, distribution and fulfillment systems that support the travel ecosystem.” 

In 2018, Sabre plans to launch new service-enabled APIs and enhanced capabilities in the Sabre Red Workspace that will allow customers to shop and book NDC content alongside traditional content. To prepare for this functionality, the company is working with customers including Flight Centre Travel Group, one of the world’s largest travel agency groups, and Sabre expects to begin a pilot program with additional agency and airline customers in Q3.

In the fourth quarter Sabre will bring to market what it calls the industry’s first Digital Airline Commercial Platform, which it says will mark “a major advancement in the capabilities airlines will have to seamlessly leverage data-driven insights to dynamically and intelligently market their services, fulfill across all channels, and deliver a personalized customer experience.”

The company says more advanced capabilities will follow in 2019, including NDC-enabled offer and order management, giving its airline customers a competitive edge to truly differentiate their offerings.

“We’re currently in discussions with a number of airline and agency customers on an NDC-enabled pilot program,” said Morgan. “The goal is to collaborate with strategic pilot partners on development and integration with our solutions, testing our end-to-end capabilities to process NDC-enabled offers.”

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.




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