Data Will Drive 2015: CWT Travel Management Report
Carlson Wagonlit Travel’s 7th annual Travel Management Priorities report reveals that travel managers will put more emphasis on data and mobile technology to direct their programs in 2015, with a continued focus on cost-saving and traveller engagement.
The global report, the 2nd in a 2-part analysis of CWT’s annual travel manager survey, shows that the top priority (at 63%) is leveraging travel data to build predictive analyses and benchmarks. This underlines that with better data visibility, travel managers are able to steer their travel programs towards particular business objectives.
Deploying a fare tracking and rebooking solution, which 62% of respondents agree is a high priority, ranked 2nd, while promoting mobile apps to increase travel efficiency on the go remains a key topic, in 3rd place at 60%.
CWT’s report underlines the continued importance of mobile technology, which will play a pivotal role for both travel managers and travellers.
Respondents in North America ranked their top 3 priorities as:
• Leveraging travel data to build predictive analyses and benchmarks (67%)
• Deploying fare tracking and rebooking solution (59%)
• Promoting mobile app to increase traveller efficiency (58%)
“Travel managers are looking to translate data into insights and promote mobile technology to improve traveller experience,” says David Moran, CWT’s Executive Vice President with responsibility for global marketing & enterprise strategy. “Ultimately it’s about refining travel programs, and we’re working with clients to develop the best tools and benchmarking they need to make the most of their travel programs in 2015 and beyond.”
In December, CWT released the 1st part of the research, showing travel managers expect data security, the global economy and mobile technology to be the 3 trends most impacting their travel programs in 2015, indicating a clear influence on their priorities for the year ahead.
The market intelligence comes from a survey of more than 1,100 travel managers and meetings and events professionals from 515 organizations in 56 countries.