Expedia Inc. has acquired Travelocity from Sabre Corporation for $280 million in cash.
The acquisition is the much-predicted result of the 2013 strategic marketing agreement between Expedia, Inc. and Travelocity under which Expedia has powered the technology platforms for Travelocity’s U.S. and Canadian websites along with providing Travelocity access to Expedia, Inc.’s supply and customer service program.
“Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month,” said Dara Khosrowshahi, Expedia, Inc. President & Chief Executive Officer. “The strategic marketing agreement we’ve had in place has been a marriage of Travelocity's strong brand with our best-in-class booking platform, supply base and customer service. Evolving this relationship strengthens the Expedia Inc. family’s ability to continue to innovate and deliver the very best travel experiences to the widest set of travellers, all over the world.”
Tom Klein, Sabre President & Chief Executive Officer, said the decision to divest Travelocity was “the logical next step for us both. Our primary focus at Sabre is to provide mission-critical software solutions to our global airline, hospitality and travel agency customers – and to help them support their customers every day.”