New-Look Open Jaw Offers Easier Navigation, Mobile Responsiveness
As you've likely noticed,
your Open Jaw has a new look today.
Several months in the making,
the revamped website aims to provide you with better content flow and ease of
navigation, so you can access your points of interest quickly and easily. And
if you're on the move, improved mobile responsiveness will let you take Open
Jaw with you wherever you go.
“Open Jaw creates so much
content every day that even we can't keep up with it," says co-founder Nina
Slawek. “It was high time we developed better ways for our readers to find what
they want to read, see and hear as quickly as possible. The new design also
allows us to better showcase the interactive elements Open Jaw excels at, including
videos, training seminars, quizzes, live shows and the famous Pink Couch which
has hosted industry leaders from around the world."
Nina says mobile capability
is increasingly important for an audience that travels frequently. “Mobile
penetration is high for Open Jaw readers - 18% vs. a consumer average of 10%,
so we have to deliver a mobile responsive experience. And that number is only
going to grow - mobile is what the web was 15 years ago."
For the advertisers who make
all this Open Jaw content possible, their messages are now more visible and can
be accessed through an increased number of points on the site. “We love our
advertisers and the new site will further improve our ability to drive traffic
and deliver results," says Nina.
The clean, fresh look and
modern design features a handy side bar delivering the latest content in
various sections at a glance. The many modules for travel professional training
are now available in one searchable section.
“We expect time spent on the
site will increase exponentially as content is better displayed via the
mega-menu and side bar navigation options," Nina adds. “Frankly, the new design
makes the old Open Jaw look like travel by horse and carriage vs. a jet plane."