TIAC Says Federal Budget Will Help Attract American Visitors
federal budget promises to improve Canada's global competitiveness in
attracting U.S. visitors, and strengthen the travel industry's ability to
create jobs for Canadians in every region, says Charlotte Bell, President &
CEO of the Tourism Industry Association of Canada (TIAC).
budget includes important measures for the Canadian travel and tourism
industry, says Bell, specifically a commitment to invest in TIAC's 'Connecting
marketing proposal that would see the feds match industry
investment dollar-for-dollar to re-engage American interest in Canada as a
travel destination. Funds would be used for a Canadian Tourism Commission-led
will consult with industry over the coming weeks to determine the amount, Bell
States is Canada's largest and most important tourism source market. With a
recovering U.S. economy, record high passport ownership and a favourable
exchange rate, the timing is perfect for a nationally-aligned marketing
campaign to regain the nearly 4 million American visitors we have lost annually
since 2001," added Bell.
Canada's competitiveness as a travel destination requires more than effective
marketing. The group says the budget includes other measures to facilitate
visitation including the expansion of the electronic travel authorization
program to remove visa requirements from the key emerging markets of Mexico and
The budget also
commits to enhance experiential tourism through investments in Canada's 150th
birthday celebrations in 2017, as well as infrastructure investments in public
transit, museums, cultural centres and historic sites.