says the site is part of its marketing toolkit initiative to promote the value
of booking with agents. Content includes advice, travel tips and stories for
travellers planning their next vacation.
The site is
launching in tandem with a contest titled “Why I Use a Travel Agent,” with
prizes provided by WestJet.
ACTA members must solicit their clients to share their reasons for using an
agent and the value their agent has delivered them prior, during or following
their travel planning and trip.
Each entry will
be eligible to win 2 pairs of air-only tickets anywhere WestJet flies – a pair
for the agent and a pair for the client who wrote the testimonial.
will be shared with visitors on the website. To enter members are asked to
e-mail testimonials with agency details to email@example.com.
“We are excited
to be adding to the ACTA member toolkit with the launch of this website and
believe this initiative is a great opportunity for our members to take
advantage of the content to promote their value,” says ACTA President David
McCaig. “The testimonials are a nice touch to get people sharing stories that
support the value proposition of a travel agent.”
“WestJet has a
long-standing relationship with travel agent partners across Canada and beyond,
and we credit them with fully supporting us through a 19 year history
together," said Lyell Farquharson, WestJet Vice President Sales &
Business Development. "As part of ACTA's consumer facing website, we can
continue to work toward making WestJet a value and experience-based choice for
travel professionals in recognition of the important part travel agents