Discover The World To Market All Leisure Holidays In N.A.
All Leisure Holidays Group has extended its sales and
marketing partnership with Discover the World to North America.
Discover already represents the company in Australia,
New Zealand, Scandinavia and South Africa.
"Because of the positive results Discover
generated for us in other markets, we decided to use them in North America to
provide us with a larger presence," said Colin Wilson, Group Sales
Director for All Leisure Holidays Group. "Discover knows our tour products
and cruises so we did not hesitate to have them take over for us in this
"We will capitalize on the growing cruise market
for All Leisure Holidays Group," said Jenny Adams, CEO of Discover the
World. "The unique nature of its cruise brands, that includes leading
escorted tours, will especially appeal to the affluent and educated consumer.
Given the track record we have with our cruise and tour clients, we know we can
produce new customers and revenue for them in Canada and the U.S."
All Leisure Holidays group offers small ship cruising
on Swan Hellenic, Voyages of Discovery and Hebridean Island Cruises.