Perez Named V.P. Trade Sales & Marketing At Carnival Cruise Line

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Adolfo Perez

Adolfo Perez CTC, a 33 yr. veteran of Carnival Cruise Line, has been named the company's Vice President of Trade Sales and Marketing.

In this role, Perez will be responsible for Carnival's business development teams and trade marketing functions. He begins his new position 022JUN, reporting to Lynn Torrent, Carnival's Executive Vice President of Sales and Guest Services.

“Adolfo is a seasoned travel professional with a true passion for cruising and an appreciation for the valuable and important role that travel agents play in the cruise-selling process," said Carnival President Christine Duffy. “We considered both internal and external candidates for this role and felt that Adolfo's years of experience in the industry and his commitment to the agency community made him the best fit for the job. I am confident that his outstanding leadership skills will serve the trade and our team of sales professionals in the field very well."

Perez's experience includes serving as managing director of the company's U.K. office where he established Carnival's travel professional sales network and led the line's strategic growth initiatives in that country, while overseeing all trade engagement and sales and marketing efforts. He will continue to serve as head of commercial operations for Carnival's U.K. business in his new role.

Perez joined Carnival in 1982 as an embarkation agent and has held multiple managerial positions within the company's reservations and sales departments over the past 3 decades, including Vice President of Reservations Sales, overseeing the line's reservations contact centres where he developed many relationships within the travel agent community. He most recently served as the company's Vice President of New Markets and New Product Marketing.

“Working with travel agents for the better part of 3 decades has provided me with keen insight into the tremendous impact of agents on the overall success of our business," Perez said. “I am thrilled and honoured to lead the best sales organization in the travel industry as we continue to work with agents in developing new and innovative ways to grow their business."

(will not be published)