Perez Named V.P. Trade Sales & Marketing At Carnival Cruise Line
Adolfo Perez CTC, a 33
yr. veteran of Carnival Cruise Line, has been named the company's Vice
President of Trade Sales and Marketing.
this role, Perez will be responsible for Carnival's business development teams
and trade marketing functions. He begins his new position 022JUN,
reporting to Lynn Torrent, Carnival's Executive Vice President of Sales and
is a seasoned travel professional with a true passion for cruising and an
appreciation for the valuable and important role that travel agents play in the
cruise-selling process," said Carnival President Christine Duffy. “We
considered both internal and external candidates for this role and felt that
Adolfo's years of experience in the industry and his commitment to the agency
community made him the best fit for the job. I am confident that his
outstanding leadership skills will serve the trade and our team of sales
professionals in the field very well."
experience includes serving as managing director of the company's U.K. office
where he established Carnival's travel professional sales network and led the
line's strategic growth initiatives in that country, while overseeing all trade
engagement and sales and marketing efforts. He will continue to serve as
head of commercial operations for Carnival's U.K. business in his new role.
joined Carnival in 1982 as an embarkation agent and has held multiple
managerial positions within the company's reservations and sales departments
over the past 3 decades, including Vice President of Reservations Sales,
overseeing the line's reservations contact centres where he developed many
relationships within the travel agent community. He most recently served
as the company's Vice President of New Markets and New Product Marketing.
with travel agents for the better part of 3 decades has provided me with keen
insight into the tremendous impact of agents on the overall success of our
business," Perez said. “I am thrilled and honoured to lead the best sales
organization in the travel industry as we continue to work with agents in
developing new and innovative ways to grow their business."