Tourism Toronto Names Johanne Bélanger President & CEO
Johanne Bélanger will take on the role of President & CEO of Tourism
Toronto effective 01SEP.
Bélanger has been President of Freeman Audio Visual Canada for the past 10
years. She also served as Chair of Tourism Toronto's Board of Directors from
2012 to 2014 and has been a member of the Board since 2009.
In 2014 she was inducted into the Meetings and Incentive Travel Hall
of Fame and has also served as President of the Board of Directors for InfoComm
International, the trade association representing the professional audio visual
and information communications industries worldwide.
"Johanne is a dynamic leader and brings a combination of global
experience and a partnership-focused approach," said
Heather McCrory, Chair of Tourism Toronto's Board of
Directors. "With a strong team in place and a continued emphasis on
generating sustained growth from key international markets, we are delighted to
have Johanne step in to guide the organization through its next phase."
The Toronto region is the
most-visited destination in
with 14.3 million overnight visitors last year. Toronto set new tourism records last year including the most international visits
ever at 1.42 million, and saw growth from the U.S. market for the 4
consecutive year with 2.3 million Americans visitors.
"It's been a privilege to be part of Tourism Toronto's Board
leadership and I'm truly excited to move into a more hands-on role in such a
rapidly evolving industry," said Bélanger. "We are building on a
successful foundation and now have the opportunity to connect the tourism
business to more partners and related sectors of the economy and drive growth
in the years ahead. Our destination is riding a wave of momentum and moving up
the must-see list for travellers around the world. We have an opportunity now
to capitalize on that wave and further entrench the
Toronto region as a place to visit, to meet and then to come back and visit