Barcelo Acquisition Of Occidental Approved, End Of Era For VoX
Competition authorities of Mexico have
approved the offer made in May by Barceló Group to assume full ownership of
Occidental Hotels Management.
Occidental Hotels Management owned a
portfolio of 4,011 rooms over 11 hotels located in Mexico (6), Dominican
Republic (2), Costa Rica (2) and Aruba (1). The company also manages properties
in Colombia and Haiti.
With the Mexican approval, Barcelo
Group is now the sole owner Occidental Hotels Management. The company says it
is now planning major renovations of the acquired hotels, to the tune of
In parallel, Barcelo is conducting a
review of the structure of brands owned by Occidental in order to shift them
into the current portfolio of Barceló Hotels & Resorts.
The approval marks the end of an era
for VoX International, which has provided marketing, PR and sales
representation for Occidental in the Canadian market for the past 13 years.
Barcelo will now take those functions in-house.
“Occidental was the first client for VoX in
September 2002,” writes president Susan Webb. “Over the past 13 years, we have
developed amazing partnerships, achieved significant sales increases and hosted,
planned and attended many memorable fam trips, travel shows, product launches,
webinars, media events, training sessions and wedding events for Occidental in
Webb adds that the ‘Win With Occidental’ agent
incentive program has been discontinued, but all bookings made prior to August
17th will be honoured and gift certificates will be sent to travel
agents for all qualified bookings.
Going forward, agents are advised to contact the
Barcelo team for any information, brochures, group requests or questions
regarding the Occidental properties. The number is 416-445-7666.