Total Vacations Gets A Luxury Rebrand – Introducing Lujure

Known for its unique destination offerings, Total Vacations (a division of Red Label Vacations Inc.) has been rebranded and will launch 1SEPT as Lujure.

Part of the TravelBrands FIT lineup, Lujure will offer private villas, luxury hotels and boutique properties to satisfy what the company says is a growing desire for customized luxury travel. The product will focus on the Caribbean, Mexico and Central America.

“This will be a new revenue stream for agents who can now offer their clients a diverse and extraordinary way to travel as an alternative to pre-packaged vacations. Your clients will love the exclusivity, privacy and personalized service.” said Bianca DeMarinis, Manager of Lujure.

DeMarinis says agents will be better equipped to service higher-end clientele, large groups and specialized parties under a TICO certified wholesaler.

Travel specialists will earn 10% commission on all private villa bookings – and to celebrate the launch of the site, when an agent books a private villa between now and 31OCT, they will also receive a $200 per booking cash incentive.

Inquiries and requests can be made through or by calling 1-855-Lujure1.


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