Zeina Gedeon, the
dynamic former President & CEO of Air Canada Vacations has taken on the
role of Chief Executive Officer for TravelBrands.
Known for her
blunt, decisive style, Gedeon led ACV from May 2006 through October 2012.
Following that she moved over to Air Canada where she held roles including VP
Sales, Distribution and eCommerce.
welcome Zeina to the team and look forward to having her lead the
transformation of Travelbrands into a leader within the Canadian marketplace,
with her proven record for success in this industry,” said TravelBrands owner
Frank DeMarinis. “Zeina brings a wealth of talent, proven leadership skills
with extensive travel industry experience, and an ability to bring people
together in this very strategic role.”
TravelBrands statement says Gedeon will work closely with the DeMarinis brothers,
who will now devote more time to the company’s strategic growth, while Gedeon
will focus on shaping technology and travel product direction.
will share her time between the TravelBrands Toronto and Montreal offices.
Gedeon told Open
Jaw that she is excited to take on the challenge at TravelBrands, a company
currently working to reorganize under creditor protection.
interested in running a company for the sake of running a company,” Gedeon
says. “This is a company that has some fantastic brands and great potential. Together
with some excellent people at TravelBrands we will reorganize, rebuild and
restructure this company.”
Among the people Gedeon will be working with is Nino Montagnese, who is
currently heading up both the
TravelBrands National Sales Team and Sears Travel Divisions. The two worked
closely together at ACV.