home-based agency group Travel Counsellors came into Canada with a splash in
2008. Now it is leaving quietly. The company surrendered its TICO retail
licence effective 01SEP.
message on the TravelCounsellors.ca website reads as follows:
Counsellors has operated in Canada since 2008, becoming renowned for their
personal service, independent and expert travel advice. Our Toronto office
will be closing on the 31stAugust
2015, but we will remain available to you from our Head Office in the U.K. to
answer any queries you may have. If you need to get in touch with us, please
complete and send the form below and we will contact you as soon as
company says it includes over 1,400 travel professionals in 7 countries around
the world. But despite significant marketing investment in this market, it
failed to meet growth expectations.
some agent consortia seem to take a “come one, come all” approach to recruiting
members, Travel Counsellors claimed to be very choosy. In 2013, after 5 years
in Canada, the company had signed up just 25 members.
“We turn away tons of
people,” Anita Emilio, who was then General Manager of Travel Counsellors
(Canada) told Open Jaw at the time. “And many people select themselves out
during the evaluation process. It’s nothing personal. We’re always looking for
great people, but it’s not about the numbers. It’s about providing clients with
incredible service. Everything else flows from that.”