AMRewards Celebrates One Year Milestone with Continued Innovation
today the latest innovation to its travel agent loyalty platform, AMRewards,
as the program gears up to celebrate a year filled with record-breaking signups
and point redemption.
Over 17,000 registered travel agents can now enjoy an
automatic booking bonus retrieval process by simply signing in to their AMRewards.com
account. Within 24 hours agents will see the credit added into their Visa®
prepaid card, which can be redeemed worldwide.
hand-in-hand collaboration with travel agents made AMRewards the immediate
success it is,” said Colette Baruth, Vice President of Sales, Marketing and
Revenue Management for AMResorts. “Travel agent partners play a crucial role in
the success of AMResorts’ brands, and we will continue to help their efforts by
providing the best tools to see their businesses grow and prosper.”
Developed with direct insights from AMResorts’ Travel
Agent Advisory Board, the loyalty program, has seen more than 150 million
points collected and 113,000 bookings to-date, which represents $2.4 million
CAD in redemptions.
In addition to the automated booking bonus program
with AMRewards Visa® prepaid cards, AMResorts’ platform supports agents with
other points-based features including:
certificates for complimentary nights at any AMResorts property (based
upon point qualification standards)
Client gift vouchers to be used
toward perks like spa treatments, romantic dinners for two or champagne
breakfast in bed
Co-branded marketing materials
such as banner displays
On-demand webinars and
AMResorts also makes it easy for agents to sell with
ongoing education at AMRAgents.com. Here agents can sign up for AMRewards and
become an AMResorts Master Agent through a program offering continued education
for agents on all AMResorts properties, highlighting the six brands,
destination weddings and honeymoons, and spa. The free and incentivized program
provides the tools and key selling features that help agents close a sale.
Graduates of the program become official Master Agents and are provided with
complimentary day pass access to all AMResorts properties and Master Agent rates
for their own personal stays.
Agents can access the online learning portal and
in-person training opportunities to hone their sales skills and learn to
maximize the tools available. Exclusive workshops are held coast to coast and
offer agents a forum to gain insight directly from regional sales managers to
expand their businesses. The program has executed six workshops to date with
four additional programs planned through the end of 2015. To access the online
learning portal and participate in various workshops, visit www.AMRAgents.com
For more information on the benefits of the AMRewards
program, visit www.AMRewards.com.