AMRewards Celebrates One Year Milestone with Continued Innovation

Open Jaw

AMResorts announced today the latest innovation to its travel agent loyalty platform, AMRewards, as the program gears up to celebrate a year filled with record-breaking signups and point redemption.

Over 17,000 registered travel agents can now enjoy an automatic booking bonus retrieval process by simply signing in to their account. Within 24 hours agents will see the credit added into their Visa® prepaid card, which can be redeemed worldwide.

“Our hand-in-hand collaboration with travel agents made AMRewards the immediate success it is,” said Colette Baruth, Vice President of Sales, Marketing and Revenue Management for AMResorts. “Travel agent partners play a crucial role in the success of AMResorts’ brands, and we will continue to help their efforts by providing the best tools to see their businesses grow and prosper.”

 Developed with direct insights from AMResorts’ Travel Agent Advisory Board, the loyalty program, has seen more than 150 million points collected and 113,000 bookings to-date, which represents $2.4 million CAD in redemptions.

In addition to the automated booking bonus program with AMRewards Visa® prepaid cards, AMResorts’ platform supports agents with other points-based features including:

  • Automatically-generated stay certificates for complimentary nights at any AMResorts property (based upon point qualification standards)
  • Client gift vouchers to be used toward perks like spa treatments, romantic dinners for two or champagne breakfast in bed
  • Co-branded marketing materials such as banner displays
  • On-demand webinars and customized e-communications


AMResorts also makes it easy for agents to sell with ongoing education at Here agents can sign up for AMRewards and become an AMResorts Master Agent through a program offering continued education for agents on all AMResorts properties, highlighting the six brands, destination weddings and honeymoons, and spa. The free and incentivized program provides the tools and key selling features that help agents close a sale. Graduates of the program become official Master Agents and are provided with complimentary day pass access to all AMResorts properties and Master Agent rates for their own personal stays.

Agents can access the online learning portal and in-person training opportunities to hone their sales skills and learn to maximize the tools available. Exclusive workshops are held coast to coast and offer agents a forum to gain insight directly from regional sales managers to expand their businesses. The program has executed six workshops to date with four additional programs planned through the end of 2015. To access the online learning portal and participate in various workshops, visit

For more information on the benefits of the AMRewards program, visit

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