GBTA Poll Shows European Business Travel Remains Resilient

Open Jaw

Nearly 3/4 of European business travel buyers say their company’s travel within Europe will remain largely unaffected by the recent attacks on Paris and threats to Brussels, according to a poll conducted by the Global Business Travel Association (GBTA) in the days following the attacks.

“Business travel in Europe remains resilient despite these terrible attacks,” said Michael W. McCormick, GBTA Executive Director & COO. “The response has been strikingly similar on both sides of the Atlantic. The vast majority of travel buyers believe that it is important for business travel to continue as usual despite the recent terrorist activity.” 

Nearly 1/2 reported “no change” and another 26% reported their company’s travel within Europe was only “slightly reduced.” Just a tiny fraction – 1% – reported that they have temporarily suspended travel within Europe.

The vast majority of European business travel buyers – 79% – believe that it is important that travel within Europe continue as usual despite the recent terrorist activity. “This resiliency, however, only heightens the need for businesses, governments and the travel industry to work together to ensure a global travel system that is both safe and secure,” says McCormick.

This survey of European travel buyers was conducted online between 25 & 30NOV with the support of GBTA’s European partner network. In total, 236 travel buyers from 12 different countries in Europe participated in the survey.  

Those results are similar to a GBTA survey of U.S.-based travel buyers conducted earlier in November. The poll of 169 U.S.-based travel buyers found that nearly 3/4 of U.S. business travel buyers said that their company’s travel to Europe would remain largely unaffected by the recent attacks on Paris. A majority (57%) reported “no change” and another 16% reported their company’s travel to Europe was only “slightly reduced.” Additionally, the vast majority of U.S. business travel buyers – 93% – said that they believed it is important that travel to Europe continue as usual.





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