CL-R: Steve McGillivray, John Lovell, Christine James, Roger Block, Jose Ferreira
goodbye to Vacation.com, and hello to Travel Leaders Network - the new name
for the company comprising on-line educational resource Results! Travel, retail
consortium Vacation.com and franchise Travel Leaders Associates.
Travel Leaders Group, the merged network will have nearly 7,000 locations in
the U.S. and Canada, more than $17 billion in annual sales volume and more than
35,000 travel agents. The 7,000 locations represent roughly 33% of all agency locations in
the U.S. and Canada.
Reports suggest that the
massive agent group will represent more than 50% of bookings for some
suppliers, giving the combined network significant
According to John
Lovell, President of Travel Leaders Network and Leisure Group, the merger is a
sensible solution to take advantage of synergies and even dissolve some
internal competition between the 2 retail groups.
including those in Canada, will continue to operate under their own name, with
‘a TL Network Member’ added if they wish,” Lovell told Open Jaw. “The Vacation.com
and Results! Travel brands will both be ‘sunsetted’ on December 31st this
There will be
tangible benefits to suppliers, Vice President Christine James added. “They’ll
now have one marketing plan, one conference to attend, one point of contact.”
While there will
be few changes for Canadian members, who now number 711 - up 31 so far this
year - there will be increased opportunities for training and
certifications under the former Results! Travel education arm.
Members will also
benefit from more corporate travel programs which in the past applied only to franchise
arm Travel Leaders. There are no plans to bring the franchised
agency model to Canada.
And members will
still enjoy the benefits of the corporate program to recruit and retain younger
agents. “The VYP – Vacation.com Young Professionals -- initiative has exceeded
everyone’s expectations across North America,” Lovell told Open Jaw.
“We were the 1st
to offer such a program, and at our conference it’s amazing to look across the
room and see those young faces, new lifeblood.”
The 2nd annual
Young Professionals events in Toronto and Vancouver will take place in October