Agents Respond To Marriott Claim That Channel Is Declining

TravelMarketReport

Agents are pushing back against Marriott boss Arne Sorenson’s claim that more guests are booking through direct channels.

Agents are unhappy with Marriott CEO Arne Sorenson’s claim that digital channels are growing in part because more people are “doing things themselves” rather than using agents. Some say Marriott is getting fewer agent bookings because of its unfriendly policies.

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