Florida Governor Rick Scott Woos Canucks With 20% Discounts

Open Jaw

Visit Florida President Ken Lawson

Florida Governor Rick Scott

Florida Orange juice display near Go Station

Florida Campaign at Union Station in Toronto

Governor Rick Scott of Florida made a special appearance in Toronto last week to offer encouragement and incentive to Canadians to visit Florida.

At a press conference in Union Station, Gov. Scott announced the “Power Play Program,” offering exclusive deals for Canadians travelling to The Sunshine State.  

Canadian visitation to Florida has been stung by the rising U.S. dollar. But we’re still the state’s largest source of tourists, contributing $3.6 billion to the Florida economy in 2016. 

“We have 3 million Canadians visiting Florida each year and we would love to increase that number to 40 million,” Scott joked. He reported that Florida is back up and running after Hurricane Irma with the exception of a small part of the Florida Keys. “So, come on down,” Scott said.

VISIT FLORIDA President & CEO Ken Lawson also made the trip north and said: “Canada is Florida’s top international market, and we are doubling down on our efforts to bring more Canadians to the Sunshine State with our new Canadian Power Play Program.”

The promotion features 20% discounts on airfares, attractions, rental cars and lodging, designed to soften the exchange gap. Full details are available at LoveFlorida.ca.

Twenty-six businesses are participating in the program, including Air Canada and Air Canada Vacations.

Participating Florida businesses and tourism partners include:

  • An Owners Dream Management
  • Beachwalk Resort
  • Beacon South Beach Hotel
  • Blue Heron Beach Resort
  • Caprice Resort
  • Coca-Cola Orlando Eye
  • DoubleTree Orlando at SeaWorld
  • Emerald Grande
  • Florida Citrus Sports
  • Hampton Inn Panama City Beach
  • HCV Orange Lake Resort
  • Hertz/Dollar Car Rental
  • Madeira Bay Resort by TRS
  • Magic Village Resort
  • Marenas Beach Resort
  • Residence Inn Miami Aventura
  • ResortQuest by Wyndham Vacation Rentals
  • Sailport Waterfront Suites
  • Sandestin Golf and BeachResort
  • Sundial Beach Resort & Spa
  • Suwannee River Hideaway Campground
  • The Don Cesar Hotel
  • TreeUmph! Adventure Course
  • Xtreme Action Park



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